There are billions of TikTok videos, but not every one is destined to turn into a hit hyper-casual game. Identifying a TikTok trend that could be a game Below, he discusses a basic framework for taking a trend on TikTok and turning it into a hit, with two ways to apply this approach. To help you take advantage of this platform and come up with your own (likely marketable) concept, Uri Ron, Market Research Expert at Supersonic, shares his tips for ideating with TikTok. Plus, they’re reaching users who are also on TikTok and recognize the trend - this familiarity makes users more likely to install these games. From Phone Case DIY by Crazy Labs to 100 Mystery Buttons by Panteon, concepts inspired by TikTok are finding success again and again because they’ve already proven they’re popular with a wide audience and have a low CPI. As the platform continues to gain momentum, many examples of hyper-casual games that came from TikTok trends or videos have reached the top charts.
TikTok recently surpassed the 1 billion monthly active user mark, and it’s showing no signs of slowing down.
